![]() ![]() The innovative platform enables customers with an online profile to re-order their favorite meals within 30 seconds, significantly improving order time and overall delivery time. To ensure the sustainability and continued growth of digital orders, Domino’s made the strategic decision to invest in an in-house e-commerce ordering platform. sales came from digital orders, with that number being higher in some international markets. In 2015, approximately 50% of Domino’s U.S. Pathways to Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activistsĬonvenience of the digital ordering process is critical to Domino’s customers and is essential for the long-term success of the company. There are several key operating model choices that have enabled Domino’s to deliver its customer promise of convenience, timely delivery, transparency and price. ĭomino’s Operating Model: How does Domino’s deliver on its customer promise?ĭomino’s technology choices have enhanced the value that customers derive from the company’s service offering. To stay competitive, Domino’s has invested in building digital capabilities, mobile technologies, and data analytics platforms to differentiate itself from competitors and to meet the evolving expectations of customers. As the market leader in online delivery, Domino’s now competes with both local and large global QSR companies, such as Pizza Hut, primarily based on product, service speed and quality, technology, and price. These technological changes have pushed the company to compete in new ways. ![]() In the last two decades, internet technology and the growth of mobile usage have disrupted the company’s traditional pizza delivery business model by enabling digital ordering. As one of the most widely recognized consumer brands in the world, Domino’s competes in the large and highly fragmented global quick service restaurants (QSR) category. Creating Value for the Customers: Domino’s Business Model and Competitive Differentiationĭomino’s Pizza was founded in 1960 and is a pioneer in the pizza delivery business. ![]()
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